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Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
If you are a true wine connoisseur, the next step in appreciating a fine wine may be to make your own wine at home. While the process may seem to be complicated, wine can be made rather easily at home. Before beginning the process of making your own wine at home it is important to understand the basic steps of winemaking. In order to make wine at home you will need either grape concentrate or grapes. If you have a sufficient growing area, you may choose to grow your own grapes and make wine from that. If you choose to use grape concentrate, keep in mind that you will need to use high quality grape concentrate. This can be purchased online as well as in wine and home brewing stores. In addition, you will need yeast and brewing equipment. If this is your first batch of wine you may wish to consider purchasing a wine kit rather than buying all of your equipment separately. After you have had a chance to experiment with making wine at home and decided whether it is an endeavor you wish to continue you might then begin accumulating various pieces of equipment for brewing larger batches of wine. There are five to eight basic steps involved in the process of making wine, depending on whether you are using grapes or concentrate. If you are using grapes then the fruit will obviously need to be harvested first. After the grapes have been harvested, you will then need to remove the stems from the grapes. This is an absolutely essential step as very bitter tannins are contained in the stems that can have a heavy influence on the wine.
Thorsten Tham highlights the fundamental changes that have swept Germany s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club."
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