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Lonely Planet: The world's leading travel guide publisher
Whether exploring your own backyard or somewhere new, discover the freedom of the open road with Lonely Planet San Francisco Bay Area & Wine Country Road Trips. Featuring four amazing road trips, plus up-to-date advice on the destinations you'll visit along the way, explore San Francisco, Napa Valley and Sonoma County, all with your trusted travel companion. Jump in the car, turn up the tunes, and hit the road!
Inside Lonely Planet San Francisco Bay Area & Wine Country Road Trips:
The Perfect Choice: Lonely Planet San Francisco Bay Area & Wine Country Road Trips is perfect for exploring the San Francisco Bay Area in the classic American way - by road trip!
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Authors: Written and researched by Lonely Planet.
About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveler community. Lonely Planet covers must-see spots but also enables curious travelers to get off beaten paths to understand more of the culture of the places in which they find themselves.
Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
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