The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others.
Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists' search for new experiences and wineries' need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop.
Featuring cases and business implications from various locations, this book provides an important source of knowledge-both theoretical and practical-suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.
This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
In the seventeenth and eighteenth centuries, an extended trip to Italy--"the land where the lemon trees blossom, the golden oranges glowing amid dark foliage," as Goethe famously described it--was considered an indispensable part of a young gentleman's education. On arduous coach journeys, these adventurous youths would travel to Florence, Venice, Rome and Naples, taking in the antiquities, the architecture and the landscape, receiving en route a practical education in Roman civilization. Johann Wolfgang von Goethe made his own odyssey south between 1786 and 1788. His Italian Journey vividly conveys the profound enthusiasm he experienced, but also captures insightful details of the well-organized, nascent Italian tourist industry. This large (13 by 19 inches), impressive volume features an array of Italian photographs from the nineteenth century, which depict the highlights of the Grand Tour in gelatin silver prints (some of which are gorgeously hand-colored). These historic images are interspersed with quotes from Goethe's Italian Journey, and include poetical views of the wonders of Piazza San Marco, the Coliseum, a smoking Vesuvius and the fisherwomen of Capri.
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